Hello. This is Yasamin Peivand
Currently leading product design at NeshanMaps
I lead product design for maps and location experiences — reframing hard verification problems into systems people can trust.
Selected work
Deep product stories from maps and verification systems.
Outcome
After launch, CTF’s share of daily new points resolved grew from near zero to 20–30% by month six — and kept rising.
About
I'm Yasamin, a product design lead currently at NeshanMaps. I care about the quiet moments in complex products — the place that exists but can't be found, the verification gap editors can't close, the system that turns local knowledge into a better map.
Before leading design at NeshanMaps, I worked as a UX designer at GreenWeb on infrastructure and platform experiences. My practice sits between research, interaction design, and visual craft.
CTF started as a contribution problem and became a verification problem. The most valuable work was naming what was actually broken.
Accuracy harnesses and attention checks matter as much as the final UI when the crowd is part of the product.
68% saying “don't know” wasn't failure — it was proof that honesty must be measured, not optimized away.
Experience
2024 — Present
NeshanMaps
Leading product design across search, routing, discovery, and verification systems for Iran’s primary maps platform.
Earlier tenure
NeshanMaps
End-to-end product design spanning research, interaction design, testing, and visual systems.
Prior
GreenWeb
Designed infrastructure and platform experiences across hosting, security, and digital services.
Contact
Open to thoughtful collaborations and product leadership conversations.
Send a note about a role, project, or conversation — I'll reply as soon as I can.
